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UNITED STATE OF WOMEN
We partnered with Michelle Obama and The White House to create the United State of Women, a summit dedicated to fighting for equality for women.
"UNITED STATE OF WOMEN"
Web Film
Director: Duffy // Williams
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The case study tells the whole story...
We created a pledge generator so women everywhere could join the movement.
On June 14th, 2016 the summit went live featuring POTUS, FLOTUS, Oprah, Biden and a bunch of celebs. It was an incredible day for equality.
After the summit, we launched a t-shirt line with the White House.
ROLE ON PROJECT: Executive Creative Director
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