UNDER ARMOUR
You're not your wins. You're not your loses. You are the work.
To relaunch the brand, we focused on the effort it takes to achieve greatness. I partnered with Director Andre Stringer and worked with the internal UA Marketing team to create this campaign.
"THE ONLY WAY IS THROUGH"
Web Film / TVC
Director: Andre Stringer
ROLE ON PROJECT: Writer
"FEAR YOU"
Web Film / TVC
Director: Andre Stringer
UNDER THE ARMOUR: THE SERIES
We created a special content series that connects mental strength with physical performance. In each episode, a different athlete creates a new artifact that represents their mindset.
DK Metcalf designed a tattoo that premiered during his Olympic Trials.
Anthony Joshua created a song to walkout to for his next Heavy Weight Champion Title Fight.
"DK: TATTOOS & ATTITUDE"
Content Series
Director: Danny Yirgou
"AJ: MUSIC & MINDSET"
Content Series
Director: Danny Yirgou
ROLE ON PROJECTS: Creative Director