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THE TRUTH LIES​

 
To reveal the next installment from Call of Duty: Black Ops, we created an unbranded, "leaked" video that shows a shadowy group hijacking the Mt. Rushmore with a cryptic message. It trended #1 on X.

"THE TRUTH LIES"

Directed by Jules Renault

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The Case Study

​​​Continuing the campaign, we followed up with a conspiracy fueled trailer starring the most infamous world leaders from the early '90s, admitting that they've been lying to the public. It trended #1 on YouTube. 

"THE TRUTH LIES"

Directed by Tom Green

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ROLE ON PROJECT: Executive Creative Director

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