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#SOLOSELFIE
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The Selfie has been reinvented. Enter #SoloSelfie — a new movement of self-expression.
We launched with a global film pulling in everyone from the Jenners to Bethany Mota to 2Chainz to inspire the masses and establish the behavior of the #SoloSelfie.
"#SOLOSELFIE"
Web Film
Director: Christian Larson
We then followed up the film with tutorials teaching people on how to do their own #SoloSelfie.
Check out the case study film to see how the #SoloSelfie spread through social with over 200 million content views and over 700 million social impressions across all channels.
ROLE ON PROJECT: Creative Director
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