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RE-ESTABLISHED
The words “Akron Est. 1984” are inked on LeBron James’ body.
Moving back to Cleveland in 2014 is the re-establishment of his legacy in Northern Ohio. He now embarks on the next and greatest chapter of his career.
This offseason, with PowerBeats2 Wireless, LeBron has re-established his body through intense training. He’s also re-established his legacy and connections to the community in Akron.
"RE-ESTABLISHED 2014"
TVC / Web Film
Director: Nabil
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The film had over 9 million views in the first week and topped the AdAge viral video chart.
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Here's the case study...
ROLE ON PROJECT: Creative Director / Writer
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