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HUSTLE
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When Apple bought Beats by Dre in the summer of 2014, it created a conflict within the R/GA network with having both Samsung and Google as clients.
To address this, we launched HUSTLE in December of 2014, a stand-alone agency within the R/GA network to work exclusively with Beats with offices in LA, London and Shanghai.
The first thing we did was create an agency brand book for new and existing employees. This book explained the philosophy behind the name HUSTLE, along with what we believe in and how we behave.
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These are our plans on how we want to bring the space to life to reflect our philosophy and beliefs as designed by Stanley Chen.
ROLE ON PROJECT: Creative Director
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