CHROMEBOOK
The Chromebook - Google's first ever computer - is dead simple to use. There's no hard drive, no programs and uses the web as its operating system.
People are used to their complicated, conventional computing. So we created this launch campaign, a series of web films to teach people, "How to Chromebook." We even got our friend Jason Schwartzman to help.
Montage
WEB FILMS
Director: Johnny Kelly
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And here's the case study...
As a special pre-release of Google's new computer - the Chromebook - we created the "World's First Digital Pop-Up shop." For two days, the store moved from website to website taking over space on the side of the web, which had never been done before.
The case study explains how it all worked...
ROLE ON PROJECT: Creative Director / Writer